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WhiteCoat Wins an Award for Medical Website Design!

websiteimageCarolinas Healthcare Public Relations and Marketing Society (CHPRMS) has awarded Cornerstone Pediatric and Adolescent Medicine in Cary, NC as this year’s winner of the prestigious Wallie Award for Best Website. Cornerstone’s new website was created by medical website design agency, WhiteCoat in Raleigh, NC.

Cornerstone Pediatrics’ website ( underwent a massive redesign in the summer of 2012 to make the site more functional, educational and accessible to patients. The new website features an interactive symptom checker, the ability to request appointments online, a convenient online survey for patients, an integrated Facebook feed, and a fresh new look to elevate the practice’€™s brand. €œIn today’s world of computer savvy families, we felt it was important to have a website that is informative, user-friendly and visually pleasing. We are very happy with the major changes we have made and our families comment positively about them too, says Dr. Brett Wilson of Cornerstone Pediatrics.

The new website was designed by Raleigh-based medical marketing agency WhiteCoat. “€œSo many patients now search for doctors online that having not just a good, but a great website is really an essential part of any medical practice’€™s marketing strategy”, says Amanda Kanaan, President of WhiteCoat.

About Cornerstone Pediatrics: From acute and preventative needs to more complicated health concerns, Cornerstone Pediatrics is committed to providing the comprehensive care necessary to help parents raise healthy children from birth to age 21. Located in Cary, NC, the group is comprised of 12 providers offering the latest and most advanced in pediatric care.

About WhiteCoat: WhiteCoat is a medical marketing agency headquartered in Raleigh, NC. Catering to private medical practices, WhiteCoat understands the unique opportunities and challenges related to connecting doctors and patients. Specializing in physician liaison services, medical website design, online marketing and social media solutions, WhiteCoat focuses on cost-effective strategies that get results.

About Carolinas Healthcare Public Relations & Marketing Society (CHPRMS): Since 1973, CHPRMS has served as a resource for those serving within the dynamic healthcare industry throughout North and South Carolina. The society’s annual Wallie Awards were created to recognize excellence in healthcare public relations and marketing. Members compete in more than a dozen categories and a panel of healthcare professionals chooses the winners.

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