WhiteCoat provides physician liaison services in multiple capacities to medical practices nationwide. We can hire, train, implement, optimize, and/or monitor depending on your practice’s individual need.
Selecting the right candidate is the first and most important step in ensuring a successful physician liaison program. After years of experience working with physician liaisons, WhiteCoat understands the unique skill-set and personality traits of an ideal candidate. Whether it’s interviewing an internal candidate or conducting an external search, we’ll help you find the right person for the job.
For those practices/organizations that already have a physician liaison program but are interested in improving the knowledge and skill-set of their liaison(s), WhiteCoat offers ongoing education. One of our highly experienced physician liaison consultants will spend the day educating and coaching your liaison(s). This service is offered either off-site (we will travel to your location) or on-site (at our offices in Raleigh, NC).
In order to build a loyal referral base that will increase new patients long term, WhiteCoat recommends implementing an internal physician liaison program (i.e. a physician liaison that is completely devoted to marketing only your practice). Our proprietary Physician Liaison Implementation Program is a three-phase process (research, strategy and implementation) that includes technical training, market analysis, in-the-field experience, results reporting and weekly monitoring of the liaison.
Wondering if your current physician liaison program is performing to its full potential? WhiteCoat will analyze your current program (everything from strategy to referral tracking) to identify opportunities to optimize your physician liaison program and ensure your practice its achieving optimal results.
When you don’t have the time and/or the experience to properly manage your physician liaison program, WhiteCoat will monitor your liaison(s) and provide ongoing education, accountability and strategy oversight. Our monitoring service will help you get the most out of your liaison program.