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Implementing a Physician Liaison Practice

shutterstock_86514352_smallArticle originally featured in Physicians Practice.

There is one thing that remains constant in healthcare: The playing field is always changing. Hospital systems represent one such source of change. Across the country, hospitals have been on a buying spree in the last few years as a way of expanding their hospital networks.

The Medical Group Management Association shows a nearly 75 percent increase in the number of active doctors employed by hospitals since 2000. In addition, a survey from HealthLeaders Media shows that 74 percent of hospital executives plan to increase physician hiring in the next 12 months to 36 months.

The result is an overall loss of patient volume and practice revenue that is experienced among private practices in an already competitive medical market. The solution to this pressing concern, and the most important strategy for every private practice that relies heavily on referrals, is the establishment of a physician liaison program. Click here to read the full article >

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