Physicians and practice managers alike ask me time and again why they should use social media, who’s actually using it and how to use it. Below is an infographic that captures the answers to many of these questions. It’s a pretty convincing case as to why medical practices should consider social media.
I realize that it gives some of you heart palpitations to consider the legal/HIPAA concerns which is why it’s important to have a social media policy in place and also to train your social media administrator (whether that’s a physician or practice manager, etc.) to never discuss a patient’s private health information while engaging them online.
If like many practices you realize the power of social media but are too overwhelmed by the idea of using it, WhiteCoat offers monthly packages to manage your social media accounts for you. Social media posts are often linked back to your website so it’s also important to have strong medical website design as well as search engine optimization (seo) to make sure the site is easily found.