Google Plus Cover Size: New Image Dimensions

June 14, 2015

It looks like Google Plus has once again updated and changed the layout of the Google Plus page.  In particular, the Google Plus Cover Size. The old awkward layout, where the cover image either dominated the “above-the-fold” area, or required your scrolling up to see the cover image, is no longer there. A little reminiscence of...

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What to do when your referral sources dry up

April 6, 2015

By Amanda Chay, WhiteCoat On a recent phone call with an urologist discussing his marketing strategy, the physician lamented about his “trusted doctor friends” dramatically stopping the number of patients they send to him each month. This ongoing decrease has significantly reduced his patient volume and overall practice revenue. The urologist was at a cross...

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