The 59 Second Rule: Don't Give Users a Reason to Leave Your Website

November 14, 2015

Your website represents who you are and what you offer. How long do visitors stay on your website before clicking away? According to the Nielsen Norman Group, most users stick around less than 59 seconds. So, if you don’t capture the user’s attention in less than a minute, you’ve lost them. I’ve dubbed this “the...

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Top 7 Current Medical Marketing Trends & Techniques

November 12, 2015

Medical marketing is an industry that’s constantly growing and changing. Staying on top of what’s effective will help your doctor’s office or health care organization successfully market itself with the highest earning potential and the least amount of effort. 1. Build a Brand. Creating a unique and communicative identity for your healthcare organization can help...

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The Value of Patient Reviews: The Unseen Benefits of Negative Feedback

October 27, 2015

If you care about attracting new patients to your practice, then you care about your online reputation. Patients utilize online reviews to form a perception of the value of your practice, and when it comes to marketing, perception is reality. Although it’s near impossible to avoid negative patient reviews online, it doesn’t mean you can’t...

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Seeking Part-Time Physician Liaison (Medical Sales) for Client in Raleigh

October 14, 2015

Note this is a PART-TIME contracted opportunity with base pay plus bonuses JOB SUMMARY: Increase practice’s billable revenue by broadening referring physician base, strengthening existing referring relationships, and promoting brand awareness among the medical community and general consumers. LOCATION: Raleigh/Apex/Cary/Holly Springs, North Carolina territory DUTIES AND RESPONSIBILITIES: Conduct at least 15-20 office visits per week,...

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