Is Your Physician Liaison Program Reaching its Full Potential?

September 21, 2015

Given all of the hard work and planning that you have invested in your practice’s physician liaison program (also know as a physician relations program), it may very well be experiencing success. This can be shown in the form of new patient referrals and enhanced relationships. The looming question remains: how do you really know...

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Online Patient Reviews: 3 Steps to Controlling Your Online Reputation

July 20, 2015

You can debate the positive or negative affect of patients reviewing doctors online. However, there’s one fact you cannot argue; patient reviews matter. 35% percent of patients have selected a physician because of an online review and 37% percent of patients have avoided a physician because of a bad review (Source: The Journal of the...

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Tackling the Delicate Referring Relationship between Mohs Surgeons and Dermatologists

July 15, 2015

Strong relationships between providers are essential to ensure a stream of consistent referrals in the medical community. One particular medical specialty where relationships require a delicate balance is among dermatologists who offer Mohs surgery at their practice. In this field of medicine, the surgeons rely very heavily (up to 90% or more) on referrals from local dermatologists for their skin cancer...

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