Why Online Reputation Matters For Your Practice

January 12, 2018

Your current and prospective patients are talking and reading about your practice online, and the information out there about you is critical for the future of your business. Google, in it’s ongoing effort to enhance the user experience, has optimized patient searches by placing online reviews for practices at the top of the search results...

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Louise Griffin joins Whitecoat as Director of Physician Liaison Programs

July 25, 2016

WhiteCoat is thrilled to announce the newest member of the team, Louise Griffin. With over 14 years of medical-focused marketing and sales experience under her belt, Louise has joined Whitecoat as the Director of Physician Liaison Programs. In the past, Louise has worked closely with practices, hospitals and clinics to develop community-based programming, often focused around disease-state...

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6 Signs You Need to Redesign Your Website

May 17, 2016

When it comes to new medical technology, physicians are usually the first in line to adopt the latest and greatest. Ironically, those same physicians don’t always take a similar approach when it comes to technology to market their practices. You can offer patients the most state-of-the-art treatments available, but if your website looks like a...

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Hiring the Right Staff Members Can Make or Break Your Practice

January 21, 2016

As a medical marketing agency, we often hear the frustration medical practices face when looking to hire skilled individuals. Taking shortcuts for new hires only hurt the practice in the long run despite the best intentions. To ensure a smooth process, here are recommendations for finding skilled individuals who can make an immediate impact at your medical practice:...

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