whitecoat instagram for doctors to follow on instagram blog

5 Doctors to Follow on Instagram

August 28, 2019

Thanks in large part to social media, medical misinformation spreads like wildfire on the internet. One of the best ways to combat this epidemic is for physicians and healthcare practices to have an active social media presence where they can not only connect with current patients but also share accurate, evidence-based health care information with...

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location search illustration on mobile phone; Blog: google my business

How to Optimize Your Google My Business Listing

August 16, 2019

What is Google My Business? Google My Business is a free business profile that lets you easily connect with existing and potential patients across Google Search and Maps.  Because these profiles are a Google product, a Google My Business listing is a key component of an SEO strategy. Your listing works together along with your...

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screenshot of preferred vascular group website

First Friday Vol. 3

August 2, 2019

What We’re Learning Several large companies have recently made headlines for GDPR infringements. On July 8, British Information Commissioner’s Office (ICO) posted a notice of its intent to fine British Airways $205.7 million for GDPR infringements. The following day, the ICO issued a notice of its intention to fine Marriott International $111.5 million for GDPR...

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Medical Marketing, Branding and Advertising Explained; Computer with target graphic

Medical Marketing, Branding and Advertising Explained

July 19, 2019

This summer, we’ve spent a lot of time nurturing relationships with our existing clients as well as getting to know some new ones. One topic that continues to come up in one way or another is the differences between branding, marketing and advertising.  When you factor in that each of these exists in the digital...

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