Award-Winning Medical Website Design to Attract More Patients

Medical Website Design

Your website has just 7 SECONDS to make an impression. That’s all the time it takes for patients to decide whether they will read more about your practice or move on to your competitors’ site. WhiteCoat Designs specializes in medical website design so we know what it takes to engage patients and make a lasting impression. We know what it takes to convert website visitors into actual patients through award-winning design and enhanced functionality.

Features

• Content Management Systems (CMS): Manage Your Own Website Edits Right from Your Smartphone
• Patient-Centered Features: Patient Forms, Patient Portal Access, Online Videos, Virtual Tours
• Custom Design – No templates!
• Content by Medical Marketing Specialists
• Top Tier Hosting with Daily Backups

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Powerful Search Engine Optimization (SEO) to Improve Your Rankings

Internet Marketing

Having a website and not investing in Search Engine Optimization (SEO) is like printing business cards and never actually giving one away. By using both on-page and off-page techniques to optimize your website, we can help boost your site’s ranking in the search engines. If you’re not in the top 3 of search engine results, or at least page 1, consider yourself invisible.

Features

• Search Engine Optimization (SEO) & Pay-Per-Click (PPC)
• Online Reputation Management
• Online Patient Surveys
• Patient E-Newsletters
• Blogging

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Proven Liaison Programs that Increase Patient Referrals

Physician Referrals

66% of referral decisions are made based on physician preference. Therefore it’s highly unlikely you’ll change referral patterns without a dedicated physician liaison influencing perceptions and strengthening loyalties. Your success is not only directly related to maintaining and growing strong referring relationships, it depends on it. WhiteCoat Designs offers several solutions to help your practice/organization increase patient referrals and practice revenue.

Benefits

• Increase patient referrals from new/existing sources
• Strategic promotion of desired services/treatments
• Strengthen the practice’s/providers’ reputation
• Manage negative feedback in a prompt manner
• Keep an ear in the marketplace to anticipate trends

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Social Media Services to Keep You in the Conversation

Social Media

The numbers don’t lie: 44% of patients search for medical content from social media sites, and 65% of patients have noted that they are willing to switch to a physician utilizing digital communications. The conversation is happening with or without you so don’t let the fear of negative comments deter you from participating in social media. Take control and join the conversation. Use social media to connect with current patients, attract new ones and network with referring medical offices.

Services

• Social Media Management
• Account Set Up
• Social Media Counseling
• Custom Branded Pages
• Patient Policies

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Innovative Branding to Help Your Practice Stand Out

Branding

Patients will form first impressions of your practice based on the quality of your branding. If your practice’s collaterals (such as brochures, logo and handouts) are out of date, that’s the perception patients will form of your care. What message are you sending with your current branding? WhiteCoat Designs can help you create impactful branding that effectively “tells your story”.

Services

• Logo Design
• Practice Brochures
• Branding Makeovers
• Newsletters
• Patient Handouts (flyers, postcards, etc.)

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