Introducing Nick Nydegger, President of WhiteCoat

Introducing Nick Nydegger, President of WhiteCoat

Meet Nick Nydegger, the new President of WhiteCoat Designs! The WhiteCoat team is thrilled to have him on board. With his infectious personality and love of the business, he is a perfect fit for the agency. Nick brings to WhiteCoat over 10 years of agency chief executive experience, working with hundreds of clients nationwide. As… Continue Reading

Louise Griffin joins Whitecoat as Director of Physician Liaison Programs

Louise Griffin joins Whitecoat as Director of Physician Liaison Programs

Whitecoat Designs is thrilled to announce the newest member of the team, Louise Griffin. With over 14 years of medical-focused marketing and sales experience under her belt, Louise has joined Whitecoat as the Director of Physician Liaison Programs. In the past, Louise has worked closely with practices, hospitals and clinics to develop community-based programming, often focused around… Continue Reading

6 Signs You Need to Redesign Your Website

When it comes to new medical technology, physicians are usually the first in line to adopt the latest and greatest. Ironically, those same physicians don’t always take a similar approach when it comes to technology to market their practices. You can offer patients the most state-of-the-art treatments available, but if your website looks like a… Continue Reading

Hiring the Right Staff Members Can Make or Break Your Practice

Hiring the Right Staff Members Can Make or Break Your Practice

As a medical marketing agency, we often hear the frustration medical practices face when looking to hire skilled individuals. Taking shortcuts for new hires only hurt the practice in the long run despite the best intentions. To ensure a smooth process, here are recommendations for finding skilled individuals who can make an immediate impact at your medical practice:… Continue Reading

The Value of Patient Reviews: The Unseen Benefits of Negative Feedback

The Value of Patient Reviews: The Unseen Benefits of Negative Feedback

If you care about attracting new patients to your practice, then you care about your online reputation. Patients utilize online reviews to form a perception of the value of your practice, and when it comes to marketing, perception is reality. Although it’s near impossible to avoid negative patient reviews online, it doesn’t mean you can’t… Continue Reading

Seeking Part-Time Physician Liaison (Medical Sales) for Client in Raleigh

Seeking Part-Time Physician Liaison (Medical Sales) for Client in Raleigh

Note this is a PART-TIME contracted opportunity with base pay plus bonuses JOB SUMMARY: Increase practice’s billable revenue by broadening referring physician base, strengthening existing referring relationships, and promoting brand awareness among the medical community and general consumers. LOCATION: Raleigh/Apex/Cary/Holly Springs, North Carolina territory DUTIES AND RESPONSIBILITIES: Conduct at least 15-20 office visits per week,… Continue Reading

Is Your Physician Liaison Program Reaching its Full Potential?

Is Your Physician Liaison Program Reaching its Full Potential?

Given all of the hard work and planning that you have invested in your practice’s physician liaison program (also know as a physician relations program), it may very well be experiencing success. This can be shown in the form of new patient referrals and enhanced relationships. The looming question remains: how do you really know… Continue Reading

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